Vietnam travel: Vietnam to open tourism offices abroad
Vietnam tourism representative offices are set to open in the major travel markets of France and Japan upon government approval, the Vietnam National Administration of Tourism (VNAT) said.
VNAT, Vietnam’s tourism watchdog, said it also plans to expand the representative office network to the US, China, Germany, Singapore and Australia for 2007-10.
The Vietnam travel project aims to promote Vietnam's image to the global travel market, said VNAT, adding that the campaign for this purpose has over the past five years brought in 38 foreign journalist delegations.
The State-run tourism management agency has also organised 30 programs entitled "Vietnam - your destination" in foreign countries and attended 52 international tourism fairs.
Vietnam travel, about 4.5 million leaflets and over 30 tons of publications on Vietnam have been distributed to international agencies.
Experts, however, said the tourism industry should boost investment in promotional campaigns, which remain poor, and opening representative offices abroad is a necessary step.
From 2001 to 2005, the tourism industry invested about VND 112 billion (roughly US $1 million) each year in tourism promotion campaigns, experts said.