During the event, the eighth of its kind in Hoian, a series of programmes imbued with the Vietnamese and Japanese cultures will be presented such as performances of folk dancing, traditional music, dragon dance, traditional costumes, tea drinking ceremony and calligraphy as well as a festival with flower garlands and coloured lanterns on river.
Besides, the Iwamikagura royal singing and dancing troupe and the Daisuwataiko drum group from Japan will join the event for the first time.
Starting from 2003, the annual event is to tighten friendship between Vietnam and Japan and offers an opportunity to promote Hoian travel, a world heritage site, to international friends, said Vo Phung, Director of the Hoian Culture and Sport Centre.
Vietnam travel firms said that in order to attract more tourists, they need close cooperation from air carriers.
In 2010, both the aviation and tourism industries expect to see high growth rates. In the first seven months of the year, Vietnam attracted 2.91 million foreign tourists and served 19 million domestic tourists, increasing by 35 and 20 percent, respectively, in comparison with the same period of 2009. Vietnam National Administration of Tourism (VNAT) hopes to attract 4.2 million foreign tourists and 27-28 million domestic travelers in 2010.
Over the last decade, Vietnam’s aviation market grew by 14-15 percent per annum. Approximately 15.1 million people and 273,000 tons of cargo went through airports in the first six months of the year.
Established in the 16 th century, Hoian ancient city used to be an international commerce hub on the East-West trade route. It was Vietnam’s most prosperous trading port under the Nguyen dynasty as ships from Japan, China, Portugal, Spain and the Netherlands docked in Hoian for goods trading.
A number of existing archaeological sites and architectural projects proved that Hoian was a site for convergence and interface between the Cham, Vietnamese, Chinese and Japanese cultures.
Moreover, Japan and central Vietnam in general and Hoian in particular treasured a time-honoured traditional relationship, prompting the Japanese to visit the land where their ancestors used to visit when they travel to Vietnam, Toshikazu Suzuki, Director of the Japan human resource training and consultancy institute in Vietnam, said at a workshop themed “Central Vietnam – A destination for Japanese tourists, potential and solution” held in Quang Nam province last May.
However, poor services, which fail to meet Japanese visitors’ demand, are blamed for the low number of Japanese tourists, who account for about only four percent of the total one million foreign arrivals to the central region.
Also at the workshop, the three central localities of Quang Nam , Thua Thien-Hue and Danang mapped out a plan, aiming at attracting 1 million Japanese tourists to the region each year. The localities will accelerate tourism promotion in Japan , open their tourism offices in Japan and organise Japanese language courses for their small traders and tourist guides./.