The local government plans to focus on tourist safety and invest in improving infrastructure, transportation and flight schedules.
A travel promotion campaign via mass media, advertising and marketing will also occur locally and internationally this year.
The city will increase marketing activities by publishing tourism brochures and maintaining websites with travel information for domestic and foreign tourists, tour organisers and Vietnam travel agencies.
As part of a media campaign, the authorities will support local agencies to co-operate with foreign partners in Japan, China and Singapore to produce promotions and create new Vietnam tours.
A tourism programme between Da Nang and neighbouring provinces of Quang Nam and Thua Thien-Hue will be expanded.
“Danang is home to many beautiful landscapes, which creates business opportunities for local tourism. The city should be one of Vietnam’s most attractive destinations,” Nguyen Manh Cuong, deputy director of the Viet Nam National Administration of Tourism (VNAT), said.
The agency said it would support Danang to develop stable, long-term tourism.
In recent years, many international-standard hotels have been built in Da Nang, including 4 – and 5-star luxury resorts Furama, Sandy Beach and eco-tourism resorts Ba Na and Son Tra.
Since 2001, Danang has reported a 15 per cent annual visitor growth.
The city expects to attract 1.4 million visitors travel to Danang this year, including 350,000 foreigners, and earn more than VND1 trillion (US$55 million) from tourism.