The Vietnam National Administration of Tourism (VNAT) said on Dec. 27 in Hanoi that the new slogan and symbol were approved by Minister of Culture, Sports and Tourism Hoang Tuan Anh and that they will be used for the national tourism promotion programme between 2012 and 2015.
The revised slogan will replace the existing one “ Vietnam – Hidden Charm” in 2005-2011.
VNAT General Director Nguyen Van Tuan said the tourism sector became a spotlight in the context of Vietnam ’s difficult and challenging economy. In 2011, 6 million international travelers to Vietnam tour, earning 130 trillion VND.
The sector has set a goal of receiving 6.5 million foreign arrivals, an 8.3 percent increase compared with 2011, and serving 32 million domestic tour arrivals, a 6.67 percent increase, earning 150 trillion VND in 2012, he said.