Advertising Vietnam’s tourism products
The International Cooperation Department under the Ministry of Culture, Sports and Tourism announced that the department has received a suggestion from the U.K.’s BBC TV channel to advertise Vietnam’s tourism products on the channel.
As suggested by BBC, the advertisement program would cost USD 204,000, with an eight-week broadcast schedule in the Asia-Pacific Region and a six-week broadcast schedule in the North African and European Regions, totaling 240 time slots on the channel.
Moreover, CNN has also suggested another advertisement contract with Vietnam, after the run of the clip “Vietnam – the Hidden Charm” ended.
At a cost of nearly VND 5 billion, the clip was broadcasted 221 times, and portrayed a peaceful and active Vietnam, as well as one that was culturally traditional and welcoming to foreign friends.
At present, the International Cooperation Department is intensifying its plans for the establishment an advertisement campaign of Vietnam’s tourism and culture on the KBS TV channel of the Republic of Korea and the VTV4 TV channel of Vietnam Television via the Internet.
As scheduled, the advertisement campaign will focus on introducing the country’s marine beauty, the cultural diversify of ethnic minorities and tangible cultural and natural heritage sites such as Halong Bay (Halong tours), Sapa (Sapa tours), Mt. Fansipan, Phong Nha – Ke Bang Cave and Hoi An Old Town.
(Source: CPV, URL:http://english.vietnamnet.vn/travel/2008/09/805942/)
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