Vietnam building trademarks for craft villages
Trademarks for craft villages, functional agencies and local authorities have been called on to assist handicraft villages to attend trade fairs to build their trademarks and improve the quality and competitiveness of the products.
According to the Vietnam Association of Craft Villages (Vicrafts) Vice Chairman, Luu Duy Dan, it is important for Vietnamese craft villages to build trademarks because most handicraft products are easy to imitate.
He says many craft villages are not aware of the importance of registering industrial property rights.
The Vietnam Intellectual Property Department reports that while Vietnam has more than 2,000 craft villages, very few have registered their industrial property rights.
Registered products such as Van Phuc silk, Phu Quoc fish sauce, Moc Chau tea, My Long rice sheet cake, Son Doc sticky rice paper cake and Cai Mon breeding plant have secured their place in the market and brought in high earnings.
Van Phuc is famous for its many silk products including Van and Sa silk, tussore and brocade. Its special characteristics – soft, light, crease-resistant and colourful – has seen Van Phuc silk outshine other handicrafts, even winning the “Vietnam Quintessence” title.
Many foreigners visiting Vietnam say they will not forget Van Phuc Silk Village in northern Ha Tay Province. Roy Rober from Canada said he was impressed by Van Phuc Village and its products.
After spending two months in Vietnam, overseas Vietnamese in the US Nguyen Phuong Thao says she’s added to her luggage some silk from Van Phuc Village to give to her foreign friends.
In another effort to promote trademarks for craft villages, Vicrafts will host a craft village and street tourism week in Hanoi in mid-April.